“When we launched on Amazon, I had expectations that Amazon would be about 10% to 20% of our total business. Within the first six months, it was 50%. It just exploded. And it really changed the way I thought about the future of our business.”
Dee Murthy Co-Founder
We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website.